DANNON Oikos Flavor Draft
Leveraging the excitement and hype of the NFL Draft, the Oikos Flavor Draft program let fans choose which new Oikos flavor was their #1 pick (to hit their local shelves) all while giving them a chance to score NFL prizes.
DANNON OIKOS FLAVOR DRAFT PRESS
DANNON OIKOS DRAFT EXPERIENTIAL
We helped 2018 NFL Draft attendees experience the excitement of getting “the call” while driving awareness and trial of Oikos.
Large-scale signage in front of our sampling truck invited attendees to “Get Fueled” with Oikos and to visit the Hall of Hustle where they could read about the journeys of some top NFL players.
Other signs invited them to “Get Picked” and “Get Prizes” while directing them to our mock living room where they could take a seat and literally answer the “Draft call” via their cell phone to win NFL prizes.