illinois black chamber of commerce - IDOT

The ILBCC wanted to shine a light on the glaring lack of contracts being awarded to minority firms by the Illinois Department of Transportation (IDOT).

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The web portion of the campaign encouraged Illinois Black Chamber of Commerce members and other Illinoisians to send a prewritten letter to the Illinois Secretary of Transportation.

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IDOT got wind of the campaign and met with members from ILBCC to discuss increasing minority contractor involvement. This is a rare instance of a campaign getting results without even launching.