WELCOME TO
THE GOOSEBUMPS FACTORY

This is where companies come when they want creative solutions that’ll give them and their customers goosebumps.

Why goosebumps? Because goosebumps represent emotion.

When something I see or hear gives me goosebumps, it has touched me in an emotional way.

And they’re automatic. You can’t fake goosebumps. 

The need for emotional connection is central to our humanity and is at the core of effective advertising, marketing and PR. In fact, I think that understanding human emotions is the biggest competitive advantage you can have in the communication business.  

Making emotional connections are more important today than ever.

According to some estimates, we are exposed to as many as 5000 ads per day. And with so many products so similar, it’s becoming harder and harder to differentiate between them.

The battle for sales comes down to marketing and the emotional territory that you play in.

Deeper connections beat deeper discounts.

That’s why it’s important to have a content writer on your team with proven skills in connecting with people’s hearts and minds with messaging and experiences that help your brand create long-term emotional relationships.

That’s the kind of content Shelton Scott Inc. brings to the table. 

Psychologists have found that humans think second and feel first. When we encounter sensory information, the emotional part of our brain processes information five times faster than the cognitive part. 

An award-winning freelance copywriter who writes strategic, emotionally compelling copy could be your secret weapon to better brand stories and sales.

Introducing Airborn & Partners

In addition to freelance copywriting services, Shelton Scott Inc., has teamed up with outstanding Creative Director, Dan Bogosh to form Airborn & Partners (A&P).

Airborn & Partners is an award-winning TV, print, and alternative media content provider for high-profile national and international brands like McDonald’s, State Farm Insurance, Anheuser-Busch, General Mills, and ING.

And for not quite as high-profile accounts like Carolinas Aviation Museum, North American Squash Open, One Love Africa, and Hickory Aviation Museum.

From creative strategy development to branding to execution and production. Their expertise runs the gamut and includes content development for social media, website films, advertising and marketing campaigns, digital content, presentation films, digital book design, authorship – all from concept through production.

Examples of Airborn & Partners’ work can be seen here.