rice-a-roni - Pre-store & in-store activation
An exciting program to encourage shoppers online, near the store and in their cars to pick up Rice-A-Roni to solve their nightly dinner dilemma.
To help shoppers Get Dinner on Track, we started with a Rice-A-Roni pre-shop blitz.
It included email blasts based on shoppers’ purchase history for meats, geo-targeted social media posts and banner ads plus a microsite touting the many delicious ways Rice-A-Roni can help rescue a damsel or Denzel in dinner distress.
People can’t buy what they can’t find.
So we positioned “trolley tracks” floor talkers in the rice aisle to help guide shoppers to Rice-A-Roni. A “trolley” display with motion-sensors grabbed shoppers’ attention near frozen meats.
drive-time radio commercial
I wrote and produced an engaging radio spot with retailer tags to drive shoppers to nearby stores on their way home from work.