illinois black chamber of commerce VS IDOT

The ILBCC wanted to shine a light on the glaring lack of contracts being awarded to minority firms by the Illinois Department of Transportation (IDOT).

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ILBCC-Word-puzzle-same-games-Call-out-IDOT-ad-copywriter-Shelton Scott-art director-Jhames Holley-ad agency-RJ Dale Advertising, Inc-Chicago

The web portion of the campaign encouraged Illinois Black Chamber of Commerce members and other Illinoisians to send a prewritten letter to the Illinois Secretary of Transportation.

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ILBCC-Call-out-IDOT-Web-campaign-Pg2-copywriter-Shelton Scott-art director-Jhames Holley-ad agency-RJ Dale Advertising, Inc-Chicago

IDOT got wind of the campaign and met with members from ILBCC to discuss increasing minority contractor involvement. This is a rare instance of a campaign getting results without even launching. Here’s what I could find on the state of Illinois Black contractors today.