ENFAMIL 2X DHA STORE TAKEOVER
To educate moms that Enfamil has twice the DHA of Similac, a major competitor, we told the story with smart, informative copywriting and eye-catching displays.
From the start of the in-store journey, Shelton’s creative messaging delivers critical information about Enfamil’s DHA level being the same as breast milk (that’s 2X as much as Similac) and the importance of DHA in the healthy development of babies.
In-aisle signs appealed to Similac moms with persuasive copy detailing Enfamil’s superiority in brain-boosting DHA and encouraged trial with a $5 rebate.
Visually arresting shelf danglers positioned near baby essentials intercepted shopping moms (and dads) with our Enfamil 2X DHA story and drove them to the formula aisle.
ENFAMIL 2X DHA endcap
Shoppers face a dizzying number of choices in store and brands have less than three seconds to grab their attention.
We created disruptive endcap displays with graphics and copy that shoppers couldn’t ignore. Using the “Stop, Hold and Close” method, our messaging differentiated Enfamil from its main competitor, Similac, and closed the deal with a coupon.
