“THE WAIT” - 2016 CUBS CHAMPIONSHIP INTERACTIVE BOOK (SPEC)
This book is about the 108 years between Cubs championships.
It highlights the many things that changed between 1908 and 2016, and one thing that didn’t — fans’ love for the Cubs.
We designed this book with interactive features, unlike any book you’re likely to see.
The cover features an augmented reality “W” flag that would animate when viewed through your smartphone.
Select pages would be printed with dimensional inks, spot varnishes, and scented inks to make the graphics super realistic and help bring the book to life.
The baseball would be printed with dimensional ink so readers could actually feel the stitches.
This page featured an area with fragrance burst ink. When rubbed, it would smell like freshly cut grass.
Using both dimensional ink and fragrance burst ink, we would mimic the feel and smell of leather baseball mitts.
Dimensional ink and spot varnish would make the silver coins look almost real enough to spend.
