radio script writing
Radio ads provide one of the best returns on investment of all media despite all the changes in how people access music. In the US, 235 million people still listen to the radio each week in cars and at home.
Nearly 90% of people in the UK (over the age of 15) listen to radio each week. It’s an inexpensive way to target a wide audience and target them in a time when they’re most likely in a position to make a purchase.
Not all radio scripts are created equal. To benefit from the advantages of radio, you need effective radio spots that grab your audience by the heart and imagination.
Writing great radio is part science and part art. The science is starting with the right strategy. Shelton will work with your strategy team to make sure it is razor sharp. That’s when the art kicks in. Instead of paint and brushes, Shelton uses the right words, music, and sound effects to paint vivid pictures in your audience’s minds. His radio scripts effectively create “theater of the mind” for listeners.
During his 20+ years copywriting career, Shelton has created hundreds of radio commercials for top US ad agencies and Fortune 500 companies.
Check out his award-winning radio commercials for Anheuser Busch’s Bud Light, McDonald’s, and Rice-A-Roni.
Whether you need a simple radio script or a full-blown, bespoke radio campaign, Shelton Scott writes strategy-based radio scripts that demand attention and set your brand apart in an emotionally compelling and authentic way.
And you can count on them for professional radio ads, from concept to radio script writing through execution.
You decide what action you want your listener to take. Shelton will craft the perfect message to take them on an audio journey that engages them with your brand, taking advantage of the intimacy and personal nature of radio.
Want to connect with customers with radio scripts that cut through the clutter? Connect with Shelton Scott.
Sources:
https://www.rajar.co.uk/docs/news/RAJAR_DataRelease_InfographicQ32013.pdf