social media SELF PROMO campaign

For years, people have remarked that I look like Samuel L. Jackson. So, when freelance work slowed down in NY, I decided to take advantage of the resemblance and the fact that a new Shaft movie was coming out soon.  

Starting on Mother’s Day, I created “SheltonSays”, a series of social media self-promo posts (Instagram, Facebook, LinkedIn) and emails that feature my Shaft-like alter ego making cheeky comments while chilling in NYC. 

Over six weeks, website visits increased 300%, I snagged a couple of freelance projects, and an article was written about the campaign. Plus a lot of laughs along the way.